Author(s)
Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, MS; Peter Margaritis, CPA, CGMA, Mac

Publisher:
AICPA

    Credit Info
  • NASBA Field of Study

  • Format

    On demand

  • Level

    Basic

  • CPE Credit

    0

  • Course acronym

  • Prerequisites

  • Course duration

    1 Hour

MBAexpress: Masterful Marketing

SKU: BLIMBA_16EE_2 Category: Tags: , ,
You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.
$36.00
Hurry up, special offer for a limited time only.
blankTopics discussed

Determine what lead generation method would work the best for their business
Recognize that you are in the people business first and it is people who create the relationships that that drive revenue
Discuss the differences between the various social media platforms

blankLearning objectives

Illustrate the marketing value by investing in their people
Identify how business professionals are differentiating themselves in the marketplace
Describe ways to strengthen business relationships

blank Who will it benefit?

CPAs, corporate finance teams, business leaders and other financial professionals.