Author(s)
Publisher:
AICPA
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NASBA Field of Study
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Format
On demand
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Level
-
CPE Credit
0
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Course acronym
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Prerequisites
-
Course duration
50 Minutes
Credit Info
Digital Marketing Strategies and Trends
Some organizations operate at a slow pace when it comes to building and implementing successful digital marketing strategies. In this video, learn what is working in digital, where it’s heading, and how your organization can manage the process. We will discuss digital trends, such as micro-storytelling, influencer marketing and chat bots, build a framework for a digital marketing plan, and address issues related to action planning that organizations face, which hinder their results.
Topics discussed
Learning objectives
Learn what is working in digital, where it’s heading, and how your organization can manage the process.
Who will it benefit?
