Author(s)
Brad Pursel, CPA/ABV, CFA, ASA

Publisher:
AICPA

    Credit Info

  • NASBA Field of Study

  • Format

    On demand

  • Level

    Intermediate

  • CPE Credit

    2

  • Course acronym

  • Prerequisites

    None

  • Course duration

    2 Hours

Marketing-Related Intangible Asset Valuation

Category:
Valuing intangible assets can prove to be a complex task that requires an understanding of the various methodologies and acceptable approaches. This webcast will discuss the various types of marketing-related intangible assets and discuss valuation methodologies commonly used in valuing these types of assets.
$99.00
Hurry up, special offer for a limited time only.
Topics discussed

a. Review various types of marketing-based intangible assets
b. Discuss valuation methodologies commonly used in valuing these types of assets
c. Review data sources related to key valuation inputs
d. Review examples presenting valuation of various marketing-based intangible assets
e. Common errors observed in practice

Learning objectives

• Understand the definitions and guidance governing the identification and valuation of marketing-based intangible assets.
• Understand the types of marketing-based intangible assets typically encountered by industry and the most commonly used valuation methodologies related to each.
• Understand the key steps in valuing marketing-based intangible assets, including the commonly used data sources, common errors, and useful sanity checks

Who will it benefit?

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